A DNA personal values profile is like an X-ray of an individual's motivational system.
It provides a wealth of information about what's important to them, how they perceive others and the world around them, how they think and how they are likely to go about things.
It sheds light on their upbringing, their development to date and where their potential for future development lies.
It also reveals where they may have motivational conflicts; where they are emotionally torn between their head and heart.
It is an extraordinarily deep mine of information about what makes a person tick,
and as such represents an invaluable resource for anyone interested in learning about themselves and others:
how to go about being more productive, settled and at ease
and build more productive relationships.