DNA can be used to understand and model the needs and values of any group of people:
entire organizations, departments, levels, customer groups, local populations, etc.
This helps people and organizations to design and deliver more effective development and communication strategies,
whether for leadership, management or marketing purposes.
This can be achieved through a mix of the psychometric and consultancy
or by DNA infused consultancy alone.
The psychometric enables us to map the needs and values of people individually and collectively.
The dominant needs and culture of any group are determined by its people and by a variety of environmental factors
(such as purpose, structure, systems, regulation and aesthetics).
These can also be mapped using DNA through consultative analysis, enabling them to be modelled together in a single, unitary framework.