The power of DNA lies in the simple structure underpinning the values system we use to satisfy our needs.
This structure can be used to model the evolution of anything and everything
from atoms to dna molecules to people to processes to roles to organizations
This structure is defined by axes against which we can map our propensity to change (from high to low)
and our preferred mode of change (competitive to cooperative).
The most enduring things comprise highly cooperative, stable collections of smaller things that together, as a unit, compete successfully in changing environments.
We, the brains inside our heads and the conscious set of values they enable us to hold all evolved through the process of natural selection.
For animals like us, our ability to outcompete others, and so preserve the cooperative integrity of our genome, is determined by our ability to satisfy our needs: i.e. to survive and reproduce.
Just as the cooperative entity of cells that is a lion prospers because it values catching and eating antelope over birdwatching, we only prosper if we value the things that best satisfy our needs.
We can value anything, but the emotional attraction we experience for any one thing is determined by the relative value we attach to a variety of deeper basic concepts,
such as honesty, authority, cleanliness, wealth, ambition and obedience: These are DNA's values.
25 years of peer reviewed, international research has shown people from all cultures recognise 57 such values, and these can all be mapped reliably
to populate the space defined by the 'propensity to change' and 'mode of change' axes and grouped into 10 super values with distinct, competing and correlating relationships.
While we all share these values we each have distinctive value hierarchies that define us as individuals
The sequencing and relative strength of our values determines everything we think and do, and the energy we devote to any activity.
Our perceptions, thoughts, decision-making and behaviour are all governed by the unique pattern of our values
DNA can be used to understand how our psychological processes evolved to satisfy our needs through our values as well as all the things we now create with these same processes: roles and organizations included.
All that's missing from a DNA report is information relating to our experiences: details of skills, knowledge, emotional events, etc.
However, clues to even these are present, and once we are able to gather information about a person's experience we can compile an as near complete understanding of an individual as is possible without invasive surgery